Extreme Rides is an Interactive TV prototype produced
as a partnership between the American Film Institute
and Discovery Channel’s New Media Department.
Produced in 2002, when interactive TV technology was
still emerging, the goal was to demonstrate the potential
of a hybrid between television and the internet.
The producers wanted viewers to be able to dig deeper
than the linear broadcast and be able to share their
experience. The prototype includes the ability for viewers
to take “virtual rides” of popular roller
coasters by changing camera angles on the fly, play roller
coaster trivia games, build their own roller coaster,
use instant messaging, and purchase roller coaster merchandise,
all while simultaneously viewing the linear broadcast.